![]() Top companies understand that users can get overwhelmed.” ![]() And generally, their apps are not full of features. “We’ve learned a lot from this, which has helped with our own product. “We have the advantage with working with many top consumer tech companies like Google and Facebook,” said Sam Boonin, who is the VP of product strategy at Zendesk. It’s really a combination of tracking usage, getting feedback from customers, using common sense and being creative.Īlthough, I do still think it’s a good idea to have a high burden of proof for creating new features. When it comes to product development, there are often few bright-line rules. “Instead, tell me when I need to pay attention, don't force me to look at your charts everyday.” “The excitement around AI in B2B analytics software is that it increases the signal/noise ratio,” said Deepa Subramanian, who is the CEO and co-founder of Wootric. This may give a false sense of engagement – even though the users could be getting annoyed and distracted. On the other hand, there is a danger to be too aggressive with some features. But hey, you probably still want it, right? B2B cloud product strategy should never be driven solely by usage data.”įor example, a disaster recovery feature will probably never be used. In many cloud products there are some features that are highly used and other features with lower usage that can be critical complements to the high-usage features. “My personal take on this is that while I'm sure many companies are doing poor product planning and wasting R&D cycles on low-impact product features,” said Judy Loehr, who is the founder of Bayla Ventures and one of the early product managers at, “you can't assume that a feature with low usage means low value.
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